Erik Whaley (@LocalSearchErik), director of Local Search Traffic, and Tarla Cummings (@Tarla), SEO manager, discuss the changes made to Google’s search engine results pages (SEPRs) in October 2010. Erik and Tarla explain how these changes affected the map listings as well as organic listings, and how businesses can leverage this new SERP format to integrate both local search and SEO campaigns.
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